Oakley has unveiled the latest chapter of its Players Collection campaign, featuring signature eyewear collaborations with footballer Kylian Mbappé and basketball player Jaylen Brown. The campaign positions sport, fashion and personal identity at the centre of athlete-led storytelling, highlighting how performance culture increasingly extends beyond the field of play.
The Players Collection has been co-created with athletes who shape contemporary sports culture, with Oakley using the campaign to emphasise individuality, self-expression and presence before competition begins. Framed around the idea that ‘the game now begins before the spotlight’, the campaign explores the role of style, preparation and identity in modern sport.
The collection introduces two signature eyewear lines developed in collaboration with the athletes. Brown’s eyewear collection features a cocoa brown palette and includes his personal logo integrated across key products. Part of the Oakley Highland Jaylen Brown Signature Series, the design includes Prizm Ruby lenses aimed at providing coverage and sun protection. The collection also draws inspiration from Brown’s off-field fashion choices, combining lightweight O-Matter frames with a form-fitting lens design intended for durability and performance.
Speaking about the collaboration, Brown said, “For me, everything is connected: performance, creativity, identity. It’s how you prepare, how you think, how you show up.”
The campaign also introduces the Kylian Mbappé Signature Series Permian, designed around the footballer’s personal journey and style. The eyewear features deep-set lens construction with Prizm Road lenses, alongside Mbappé’s logo embedded on the lens. The temple detailing includes the coordinates of Bondy, referencing the footballer’s hometown and personal background.
Oakley positions the collection as an extension of athlete identity and cultural influence, using design details and storytelling to connect products with the athletes’ personal narratives and global fan communities.
Mbappé said, “Style is a signature. These glasses are more than an accessory - they carry my roots, reflect my journey, and define how I move forward. It starts before kick off: the way you arrive, the energy you bring, the presence you carry.”
The campaign reflects the growing overlap between sportswear, performance products and lifestyle fashion, with brands increasingly collaborating with athletes to create products that resonate beyond sporting performance. Through the Players Collection, Oakley aims to strengthen its positioning at the intersection of sport, culture and fashion-led self-expression.
The collection is available through leading optical stores, Sunglass Hut, LensCrafters and ecommerce platforms including Amazon, Myntra, AJIO and Tata Cliq Luxury. Pricing for the Players Collection starts at INR 11,690.
Founded in 1975 in Foothill Ranch, Southern California, Oakley has built its presence around sports performance and eyewear innovation. The company is part of EssilorLuxottica and continues to focus on products spanning sunglasses, prescription eyewear, apparel, footwear and accessories. The Players Collection campaign further extends the brand’s athlete-led marketing strategy by combining product innovation with cultural storytelling and personal branding.
