Craftsman Prasoon Joshi, executive chairman and CEO, McCann Worldgroup India, and president- South Asia, had just finished writing the feature Bhaag Milka Bhaag which releases today, when we caught up with him at Goafest 2013.
In conversation with Campaign India, Joshi speaks on creativity across formats, need for brands to be authentic, specialists and generalists working together, the role of data, how advertising or content ideas cross over to become user-propelled content, his interaction with Spielberg - and the 'power of the gut'.
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