Advertising
Campaign India Team
Jul 12, 2013

VIDEO: Campaign India 1-on-1 with Prasoon Joshi

Meet the McCann Worldgroup India head and writer of Bhaag Milka Bhaag which releases today, as he opens up on creative content across formats, using the power of gut, and more

Meet the McCann Worldgroup India head and writer of Bhaag Milka Bhaag which releases today, as he opens up on creative content across formats, using the power of gut, and more

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

3 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

5 Birla Opus Calista showcases stain resistance in new campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

Prasoon Joshi to receive AAAI Lifetime Achievement Award 2025
Advertising
Nov 18, 2025
Campaign India Team

Prasoon Joshi to receive AAAI Lifetime Achievement ...

Prasoon Joshi joins IAA Leadership’s Hall of Fame
Awards
Aug 08, 2025
Campaign India Team

Prasoon Joshi joins IAA Leadership’s Hall of Fame

Adfest 2019: Prasoon Joshi among jury presidents
Advertising
Jan 24, 2019
Campaign India Team

Adfest 2019: Prasoon Joshi among jury presidents

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
Advertising
Dec 07, 2021
Campaign India Team

Year-ender 2021: 'We will see whacky, fun, bizarre ...

Just Published

Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Advertising
11 hours ago
Robin Langford

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

India is one of the most optimistic countries: BCG
Marketing
12 hours ago
Campaign India Team

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

Is hype marketing really worth it?
Advertising
14 hours ago
Vishal Rajani

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

WazirX launches zero fee campaign to remove crypto trading barriers
Advertising
14 hours ago
Campaign India Team

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.