In this video interview with D&AD 2013 jury members provided by organisers, Alexandre Gama, worldwide chief creative officer, Neogame BBH and jury chair, Press Advertising, talks about recycling of old ideas in the space, the current scenario in print advertising, and more.
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The study also reveals that customers are willing to pay more for brands that have superior customer service in the telecom, media and tech space
Watch the film conceptualised by Leo Burnett here