In this video interview with D&AD 2013 jury members provided by organisers, Alexandre Gama, worldwide chief creative officer, Neogame BBH and jury chair, Press Advertising, talks about recycling of old ideas in the space, the current scenario in print advertising, and more.
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Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)
"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.