Campaign India caught up with Leo Burnett ECD Ashwiny Iyer Tiwari to discuss her work, career and more.
She recounts Sony’s KBC campaign as one that made an impression on women audiences, making it well worth the effort. She also enlists learnings from each of her mentors: Agnello Dias, Vikram Gaikwad, Kumuda Rao, KV Sridhar, Santosh Padhi and Nitesh Tiwari.
Read the full interview in the issue of Campaign India dated 12 July 2013
Video: ‘Ads can give people hope’: Ashwiny Iyer Tiwari, Leo Burnett
On memorable campaigns, learnings from mentors, and cultural differences between McCann and Leo Burnett
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
Apple keeps crown as world’s top brand, even as ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.