Video: “The upside in digital is tremendous,” says Nestle’s Pete Blackshaw

Pete Blackshaw, global head of digital and social media, Nestle

Feb 25, 2012 12:16:00 AM | Video | Radhika Joshi Share - Share to Facebook

Pete Blackshaw, global head of digital and social media, Nestle, caught up with Campaign India for a one-on-one interaction.

Watch what he had to say on questions like why digital is still a scary word for most of those involved in practising it; how important is creativity in digital; and what is the best way of connecting with consumers in today's super connected world. 

RELATED ARTICLES

Puretech Digital launches RevUp

7 months ago| article

Puretech Digital launches RevUp
OleVea bags digital for upGrad Placements

7 months ago| article

OleVea bags digital for upGrad Placements
IPG organic growth slows in Q2 but remains strong over Covid period

8 months ago| article

IPG organic growth slows in Q2 but remains strong over Covid period