Campaign India Team
May 18, 2015

Up next, Vodafone speed recharges canine's spirit, enables warm welcome to elderly couple

Watch the ad film conceptualised by Ogilvy & Mather here

Vodafone's 'Speed is good' series is continuing its run on digital media and TV, communicating the speed of services on its 3G network.
 
Two more films as part of the campaign are now out. the latest going online on 15 May 2015.
The film is set in a cafe and bakery, where the lady in charge is trying to feed their dog. The dog, on the other hand, is missing its male master and refuses to eat. She calls him for a video chat, delighting the canine and enthusing him to eat. Vodafone signs off promising  
 

 
The other film features an elderly couple moving to a new neighbourhood. From his balcony, a young man sees them getting out of their van with household stuff packed to the brim. He clicks their picture and shares it with neighbours, causing all of them to peek out of their windows before stepping down to help the surprised newcomers. Vodafone signs off with the claim of being the fastest 3G network, allowing photo sharing 43 per cent faster.
 
Credits
Client: Vodafone India
Agency: Ogilvy & Mather 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

2 days ago

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

2 days ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

2 days ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.