Campaign India Team
Oct 19, 2015

TVS Star City+ adds a dash of Gold

Watch the ad film conceptualised by McCann Erickson here

TVS Motor Company has launched a campaign to promote its limited TVS StaR City+ Gold edition.
 
The film highlights the bike's gold-embossed 3D logo, gold-accented decals and alloy wheels, and gold finish, with the use of computer graphics. As the gold flows into the bike, brand ambassador and cricketer MS Dhoni enters the frame, introducing the Gold edition of 'India's No.1 110 cc motorcycle'.
 
 Credits
 
Client: TVS Motor Company 
Brand: TVS StaR City+
Marketing: Arun Siddharth, Vikas Sikka, Udaibirsingh Dhillon, Garima Malik
Agency: McCann Bengaluru
Creative: Ashwin Parthiban, Ketan Deshpande.
Business: Harish Krishnamurthy, Anand Ganesh, Ajay Lakkur, Jeflin Hashim
Agency producer: Gopinath R
Production house: Future East
Director (film): Ashim Ahluwalia
Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

1 day ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

1 day ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

1 day ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.