TVS Motor Company has launched a campaign to promote its limited TVS StaR City+ Gold edition.
The film highlights the bike's gold-embossed 3D logo, gold-accented decals and alloy wheels, and gold finish, with the use of computer graphics. As the gold flows into the bike, brand ambassador and cricketer MS Dhoni enters the frame, introducing the Gold edition of 'India's No.1 110 cc motorcycle'.
Client: TVS Motor Company
Brand: TVS StaR City+
Marketing: Arun Siddharth, Vikas Sikka, Udaibirsingh Dhillon, Garima Malik
Agency: McCann Bengaluru
Creative: Ashwin Parthiban, Ketan Deshpande.
Business: Harish Krishnamurthy, Anand Ganesh, Ajay Lakkur, Jeflin Hashim
Agency producer: Gopinath R
Production house: Future East
Director (film): Ashim Ahluwalia