Campaign India Team
Mar 22, 2022

TVS Star City Plus unleashes a riders inner hero

Watch the film conceptualised by Kinnect here

TVS has rolled out a campaign titled #StarWaaliBaat (the star effect) to introduce its TVS Star City Plus bike.  

 

Conceptualised by Kinnect, the campaign consists of a film which aims to capture its tech features and performance offerings through a curious security guard.

 

It opens with a man waiting in front of a residential building for his girlfriend. Whilst waiting, he forgets to turn off the headlight of his bike. The light illuminates the whole society building, and the security guard at the entrance gate wakes up with this luminance. Once awake, the watchman quizzes the man on the TVS StaR City+ bike about its mileage. The watchman is surprised to see that the bike has a USB charging port and a disk brake facility. When the girlfriend finally arrives, the watchman says that the man has made the right choice, pauses for a while and says the right choice about the bike, giving the man a star appeal. 

 

The film has been rolled out on television and digital media channels. 

 

CREDITS: 

 

Agency: Kinnect 

Client: TVS motor company

Producer: Three Monkeys Tale 

Director: Anthony Kharbari

Director of Photography: Manish Usapkar

Music director: Sachin and Suk Amrith

Creative: Puneet Bajaj, Snehankita Bhosle 

Account management: Elstan Rebello, Parvathi Shankar, Svetlana D’costa, Aishwarya Warrier

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

1 day ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 day ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

1 day ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.