Campaign India Team
Mar 30, 2023

MS Dhoni converts into a storyteller for TVS Eurogrip

Watch the films conceptualised by Vector Brand Solutions

TVS Eurogrip has rolled out a campaign featuring Mahendra Singh Dhoni and his teammates from Chennai Super Kings.
Conceptualised by Vector Brand Solutions, the 15-seconders feature Dhoni narrating a story from a game and linking it to the performance of TVS Eurogrip. 

P Madhavan, EVP - sales and marketing, TVS Srichakra, said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as principal sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads.  Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”
The films will go on air on 31 March 2023 on the day the IPL kicks off. The campaign will also consist of social media, print and outdoor, and on-ground activations.
Creative agency: Vector Brand Solutions
Production house: Studio Q
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

2 days ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

2 days ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

2 days ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.