MS Dhoni converts into a storyteller for TVS Eurogrip

TVS Eurogrip has rolled out a campaign featuring Mahendra Singh Dhoni and his teammates from Chennai Super Kings.

 

Conceptualised by Vector Brand Solutions, the 15-seconders feature Dhoni narrating a story from a game and linking it to the performance of TVS Eurogrip. 

 

P Madhavan, EVP - sales and marketing, TVS Srichakra, said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as principal sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads.  Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”

 

The films will go on air on 31 March 2023 on the day the IPL kicks off. The campaign will also consist of social media, print and outdoor, and on-ground activations.

 

CREDITS:

 

Creative agency: Vector Brand Solutions

Production house: Studio Q