This Diwali, Tanishq toes the traditional line

Jewellery brand Tanishq's new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations. The campaign aims to take forward the age old tradition of purchasing jewellery which makes Diwali auspicious.

 

The TVC campaign shows how relations strengthen across different communities by revisiting their traditional roots and gifting their loved ones Tanishq’s jewellery while celebrating Tanishq Wali Diwali.

 

Deepika Tewari, associate vice president– marketing, jewellery division, Titan, says, “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’.”

 

 

Sagar Kapoor, CCO, Lowe Lintas, Bangalore said, “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. At the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.”