Campaign India Team
Oct 11, 2019

This Diwali, Tanishq toes the traditional line

Watch the film conceptualised by Lowe Lintas Bangalore here

Jewellery brand Tanishq's new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations. The campaign aims to take forward the age old tradition of purchasing jewellery which makes Diwali auspicious.
 
The TVC campaign shows how relations strengthen across different communities by revisiting their traditional roots and gifting their loved ones Tanishq’s jewellery while celebrating Tanishq Wali Diwali.
 
Deepika Tewari, associate vice president– marketing, jewellery division, Titan, says, “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’.”
 
 
Sagar Kapoor, CCO, Lowe Lintas, Bangalore said, “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. At the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.”
Source:
Campaign India

Related Articles

Just Published

Premium
Whisper pledges to #KeepGirlsInSchool, educates on menstrual hygiene
Premium
9 hours ago

Whisper pledges to #KeepGirlsInSchool, educates on ...

Watch the film conceptualised by Leo Burnett here

Premium
Siddhant Narayan joins OnePlus as head of marketing
Premium
'Go ahead, drink and drive' urges Heineken
Premium
14 hours ago

'Go ahead, drink and drive' urges Heineken

Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?