The Hindu takes on “dumbing down” with new campaign

Watch the new campaign created by Ogilvy & Mather for the publication

Jan 27, 2012 03:46:00 PM | Video | Jagadeesh Krishnamurthy Share -

The Hindu, after a long silence, has decided to take competitors heads on with its new campaign ‘Stay ahead with The Hindu’. Featuring responses from readers of competitor newspapers, the campaign uses the brand’s “heritage and credibility” to highlight the present state of Indian journalism. Interestingly, this is the first time that the publication has embarked on a large 360 degree campaign spread across television, radio, print, outdoor, digital and on-ground activities.