The Hindu takes on “dumbing down” with new campaign

Watch the new campaign created by Ogilvy & Mather for the publication

Jan 27, 2012 03:46:00 PM | Video | Jagadeesh Krishnamurthy Share - Share to Facebook

The Hindu, after a long silence, has decided to take competitors heads on with its new campaign ‘Stay ahead with The Hindu’. Featuring responses from readers of competitor newspapers, the campaign uses the brand’s “heritage and credibility” to highlight the present state of Indian journalism. Interestingly, this is the first time that the publication has embarked on a large 360 degree campaign spread across television, radio, print, outdoor, digital and on-ground activities.

Watch the other two TVCs here:
 
 
 

RELATED ARTICLES

Asian Paints sees PV Sindhu and Ranbir Kapoor exchange training lessons

8 months ago| video

Asian Paints sees PV Sindhu and Ranbir Kapoor exchange training lessons
Thums Up extends Palat De thought with stories of Avani Lekhara, Nikhat Zareen and Sourav Ganguly

8 months ago| video

Thums Up extends Palat De thought with stories of Avani Lekhara, Nikhat Zareen and Sourav Ganguly
Can Sri Lanka get its mojo back?

8 months ago| article

Can Sri Lanka get its mojo back?