http://www.campaignlive.co.ukThe article first appeared on www.campaignlive.co.uk
Shakira's "la la la" football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top ten.
http://www.campaignlive.co.ukThe article first appeared on www.campaignlive.co.uk
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Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.
Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.
Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.