Tanishq adds experiences to solitaire celebrations

Jewelry brand Tanishq has tied up with Taj Hotels Resorts and Palaces, also part of the Tata group, to gift consumers 'moments' to go with solitaires they purchase. A video detailing the activation (above) is now live.

 

Conceptualised by 22feet Tribal Worldwide, the activation looks to create an experience around the purchase of a Tanishq solitaire. It starts with a luxury car pick-up, leading to the Tanishq store, before taking the couple to a Taj property for a private dining moment.

 

Tanishq has also created a microsite for the initiative.