Jewelry brand Tanishq has tied up with Taj Hotels Resorts and Palaces, also part of the Tata group, to gift consumers 'moments' to go with solitaires they purchase. A video detailing the activation (above) is now live.
Conceptualised by 22feet Tribal Worldwide, the activation looks to create an experience around the purchase of a Tanishq solitaire. It starts with a luxury car pick-up, leading to the Tanishq store, before taking the couple to a Taj property for a private dining moment.
Tanishq has also created a microsite for the initiative.
Story ammended at 1:29 pm to reflect that it is the work of 22Feet Tribal Worldwide. The credit published earlier was incorrect and the error is regretted.