Campaign India Team
Oct 06, 2014

Tanishq adds allure to a mother's Diwali, with a small but special gift

Watch the campaign conceptualised by Lowe Lintas and Partners here

Tanishq has launched a 'Festive Gold Collection' for this festive season. Supporting the launch will be an integrated marketing push, which includes a television commercial.
The film 'Sunehri Diwali' was put up on the brand's YouTube page on 1 October. It has been conceptualised by Lowe Lintas and Partners.
Set in the backdrop of Diwali celebrations coming alive against the night sky, the film features a young man wanting to gift his mother a small gold chain and pendant from Tanishq for the festival. As he walks into the room, he witnesses his mother overjoyed with a much larger, ornamental necklace gifted by his father. The son seems worried initially that his gift might pale in comparison. He goes forward nevertheless, explaining that he bought it with his Diwali bonus. His mother is moved to tears. As the two dwell in the moment, his father joins in, and a voice over urges viewers to adorn this Diwali with Gold, however big or small the scale of festivity might be. The Tanishq range begins at Rs 5,000. 
Brand: Tanishq
Creative agency: Lowe Lintas and Partners
Media agency: Maxus
Campaign India

Related Articles

Just Published

10 minutes ago

Havas and Wellcom partner on global production network

The move combines existing and to-be-built studios which will go live first in London, New York, Chicago and Kuala Lumpur. The companies said further studios will be in Europe, Australia, China, India, Latin America and the US west coast

25 minutes ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

32 minutes ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

39 minutes ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging