Campaign India Team
Dec 06, 2022

Star Sports aims to create history with the women in blue

Watch the film conceptualised in-house here

Star Sports has rolled out a campaign #BlueKnowsNoGender in the lead-up to the ICC Women’s T20 World Cup 2022. 
Conceptualised by the in-house team of Star Sports, the film aims to highlight how the new wave of Indian women cricketers are creating history into ‘her story’ through their winning strides.
The film showcases various achievements and inspirational stories scripted by Indian cricket. It then goes on to say that while history has always favoured ‘his story’, there’s a new wave of dynamic cricket which has come to the fore. The film showcases that riding on this new wave is the India Women’s team, who have made immense strides in their cricketing agility. 
Campaign India

Related Articles

Just Published

5 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

7 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

8 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

8 hours ago

Nike unveils Olympics campaign: 'Winning Isn’t for ...

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.