Star Sports 2 go on air on 11 March

ESPN Star Sports has expanded its sports bouquet with the addition of Star Sports 2. The new channel is being launched especially for the Indian sub-continent and it will be launched officially on 11 March 2013. Star Sports 2 will be the sixth channel to be launched by ESPN Star Sports in India after Star Sports, Star Cricket, Star Cricket HD, ESPN and ESPN HD.

Star Sports 2 will showcase live and non-live events across cricket, soccer, tennis, motor racing and golf.

On Star India’s strategy for sports business, Sanjay Gupta, chief operating officer, Star India, said, “Our vision is to expand the sports viewership in the country. Star network has acquired some of the best sporting properties in every genre and is committed to taking sports broadcasting to a new level. These include broadcast rights to the BCCI national and domestic Cricket for 6 years; broadcast rights of Spanish La Liga, Italian Serie A and English FA Cup and England international matches. Apart from exciting live content, we are also innovating in the way we present sports. Our brand new Hindi presentation on the live cricket broadcast allows audiences to enjoy the game in their preferred language, which was very well received by viewers. Similarly our recent launch - www.starsports.com- enables us to engage with passionate cricket fans like never before, and we are delighted with the site’s ramp up in the last two months."

He added, "The launch of our new channel, Star Sports 2, is an extension of the same strategy. It allows us to broadcast a wide array of sports content across channels, and cater to multiple live events simultaneously. Star Sports 2 will further our commitment towards continued, effective and unprecedented coverage of all major events which are of interest to a diverse set of audience across the country.”

For the launch of the channel, Star is running a campaign across the Star India network.