Campaign India Team
Oct 07, 2011

Star CJ Alive releases new TVC for festive season

WATCH the TVC created by Metal Communications

wide player in 16:9 format. Used on article page for Campaign.

STAR CJ Alive's new TVC revolves around the shopping that takes place in this festive season. 

Created by Metal Communications, the ad is shot in black and white, and in the style of old Hindi films. It begins on a father embarking on a shopping trip, the old fashioned way of going to the store. His kids end up enlightening him about how they can shop with benefits via Star CJ Alive and thus, bring the father up to date to the present day. The ad also announces a contest called 'Diwali Ka Shopping Star'.

Commenting on the TVC for this festive promotion, Paritosh Joshi, chief executive officer, Star CJ Alive, said, “Diwali is a very big and important festival for all Indians. Given that our proposition is to transform the lifestyles of our patrons, it is but natural that our Diwali offering also offers them unbelievable shopping options. Unlike others who just keep repeating ‘shop from us’, we decided to unveil this TVC to suggest a better option for shopping this festive season. During Diwali, one normally finds colorful and vibrant campaigns all around. So we decided to do just the opposite to catch our viewers’ attention. Our TVC has a funny element as it features the early 1900s. Cut to the present day and age, where people are lucky enough to have the option to shop from STAR CJ alive and transform their lifestyle without budging an inch.”

Credits:

Client: Star CJ Alive
Agency: Metal Communications
Production house: Rowdy Rascal 
Director: Siddharth Sikand

Source:
Campaign India