Sony Bravia creates celebration of colour, underlines display quality

Watch the ad film conceptualised by Hakuhodo Percept here

Oct 15, 2015 09:23:00 AM | Video | Campaign India Team

Sony Bravia has rolled out a TVC for its Triluminos Display HD LED TV. The ad film has been conceptualised by Hakuhodo Percept and went on air on 11 October.  
The TVC shows three kids spotting a  grey cloud-like smoke emerging from a factory chimney. They find lots of clouds floating inside the cloud-factory as well. The eldest of the children takes out some brightly coloured candies from the younger sister’s satchel and throws them into the machine churning out the clouds. This action causes the machine to emit bright and colourful clouds instead of the dull grey ones.  The delighted children are now out and playing happily among the new bright clouds. The film ends with a voice over: “Celebrate every colour with Sony Triluminos Display – Bravia.”
Sabuj Sengupta, executive creative director, Hakuhodo Percept, said, “This commercial continues the tradition of celebrating colours. This is our fourth in the series. To highlight this during festivals we always come up with a simple story of an imaginary world made more amazing and beautiful by the power of colours. The idea of cloud factory is new, magical and its colourful transformation achieves our objective of establishing a fantastical world of Bravia colours successfully.”
Ryusuke Fukushima, head, marketing communications, Sony India, commented, “The Triluminos Display is a technology exclusive to Bravia Television. It brightens up the colours and makes every shade shine distinctly. Hakuhodo Percept came up with an idea that successfully conveyed the benefit of this technology in a new and impactful way. It worked in tandem with our strategy and resulted in an effective brand communication."
Client: Sony India
Brand/product: Sony Bravia Triluminos HD LED TV
Creative agency: Hakuhodo Percept
COO: Elvis Sequeira
ECD: Sabuj Sen Gupta
SVP: Saptarshi Sengupta
ACD copy: Tripti Kakkar
Account director: Neha Gupta                       
Production house: Matchbox Films
Lyrics: Tripti Kakkar
Director (film): Marcus Lundin
Producer: Diksha/Sanjay Routray