The Work
Campaign India Team
Jul 20, 2017

Skoda Octavia introduces 'tough' to 'smart', invokes jealousy from other car owners

Watch the ad films conceptualised by Publicis India here

Skoda has rolled out a television campaign consisting of two films for its revamped Octavia. The films have been conceptualised by Publicis India.
 
Both the films showcase new features of the car.
 
One opens in a showroom, where a salesman has a black eye. A customer's friend reacted by punching him after he heard the features on the car which he didn't get with his recently purchased SUV.

The other film is shot in an office. A colleague joyously congratulates the other on his new car. Soon, the joy changes to jealousy as he hears the features on the Octavia.  
 
The films were published on YouTube on 13 July and are currently on-air on television.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

JioStar launches influencer marketing platform JioStarverse

6 JioStar launches influencer marketing platform JioStarverse

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India’s six-pack makes Cannes Lions shortlist jury cut

8 India’s six-pack makes Cannes Lions shortlist jury cut

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Moves and wins roundup: Week of 28 April

10 Moves and wins roundup: Week of 28 April

Related Articles

Skoda aims to make 'good' experience 'better'
The Work
Sep 09, 2016
Campaign India Team

Skoda aims to make 'good' experience 'better'

Bentley Motors appoints global lead creative agency
Advertising
Aug 11, 2022
Charlotte Rawlings

Bentley Motors appoints global lead creative agency

Automotive sector accounts for bulk of new business
Advertising
Nov 29, 2021
Jamie Rossouw

Automotive sector accounts for bulk of new business

MakeMyTrip, Publicis India to part ways
Advertising
Apr 30, 2018
Campaign India Team

MakeMyTrip, Publicis India to part ways

Just Published

Stagwell revenue rises 6% in Q1
Advertising
13 hours ago
Jess Ruderman

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

Marketers using experiments doubled from 18% to 36% last year
Marketing
13 hours ago
Reem Makari

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

When the care stops showing up
Digital
16 hours ago
Campaign India Team

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

When packaging talks, who's listening?
Marketing
16 hours ago
Tanishtha Kaura

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.