Campaign India Team
Apr 30, 2018

MakeMyTrip, Publicis India to part ways

The brand-agency partnership was running since 2015

MakeMyTrip, Publicis India to part ways
Publicis India has issued a statement to announce its 'mutual parting' of ways with MakeMyTrip. This also includes the Goibibo business which was bagged post the company's merger with MakeMyTrip. 
 
The agency's last bits of work for the brand will soon be released. 
 
Saujanya Shrivastava, group chief marketing officer, MakeMyTrip, said, “Publicis has been a commendable creative partner to us. As we reviewed the way forward, we mutually agreed to part ways as it is now time for us to discover a new approach to branding. I thank Publicis for their contribution, and wish them the very best for their future endeavours.”
 
Srija Chatterjee, managing director, Publicis India said, “This brand-agency partnership was iconic in more ways than one. We harnessed and built the brand for more than three years, and jointly established MakeMyTrip and Goibibo as one of the leading brands in India with a differentiated and strong equity with consumers. The final outcome notwithstanding, for factors beyond our control, it was necessary that the partnership be reviewed from a different lens. We are happy with the way the relationship has turned out for us and we wish the team all the success for the future.”
 
Prior to Publicis, FCB Ulka handled the business for MakeMyTrip. 
Source:
Campaign India

Related Articles

Just Published

48 minutes ago

Green isn’t a colour—it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust—they risk losing the plot entirely.

5 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

6 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

6 hours ago

From star power to feed power: Who sells more?

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.