Skoda has rolled out a TVC that looks to bring out the brand's experience, new design, four-year service gear and new showrooms. The film has been conceptualised by Publicis.
It opens with a man shown waiting anxiously as his wife is in the labour room. As she screams in pain from inside, the man gets even more anxious. Then, as he hears his newborn baby cry, the anxious expression is replaced by a joyous one. The emotional smile continues as the nurse brings the baby out. The man holds the baby and plays with it. As the baby holds onto the man's finger, the level of joy goes a notch further. The voice over says 'The feeling when something so good, becomes even better.' It goes onto to introduce the all new Skoda experience.
The film went live on YouTube on 6 September 2016.