Campaign India Team
Sep 09, 2016

Skoda aims to make 'good' experience 'better'

Watch the ad film conceptualised by Publicis here

Skoda has rolled out a TVC that looks to bring out the brand's experience, new design, four-year service gear and new showrooms. The film has been conceptualised by Publicis. 
It opens with a man shown waiting anxiously as his wife is in the labour room. As she screams in pain from inside, the man gets even more anxious. Then, as he hears his newborn baby cry, the anxious expression is replaced by a joyous one. The emotional smile continues as the nurse brings the baby out. The man holds the baby and plays with it. As the baby holds onto the man's finger, the level of joy goes a notch further. The voice over says 'The feeling when something so good, becomes even better.' It goes onto to introduce the all new Skoda experience.
The film went live on YouTube on 6 September 2016. 
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come