Skoda has rolled out a television campaign consisting of two films for its revamped Octavia. The films have been conceptualised by Publicis India.
Both the films showcase new features of the car.
One opens in a showroom, where a salesman has a black eye. A customer's friend reacted by punching him after he heard the features on the car which he didn't get with his recently purchased SUV.
The other film is shot in an office. A colleague joyously congratulates the other on his new car. Soon, the joy changes to jealousy as he hears the features on the Octavia.
The films were published on YouTube on 13 July and are currently on-air on television.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
4 hours ago
The author lists the pros and cons of working from home