Campaign India Team
Jul 20, 2017

Skoda Octavia introduces 'tough' to 'smart', invokes jealousy from other car owners

Watch the ad films conceptualised by Publicis India here

Skoda has rolled out a television campaign consisting of two films for its revamped Octavia. The films have been conceptualised by Publicis India.
 
Both the films showcase new features of the car.
 
One opens in a showroom, where a salesman has a black eye. A customer's friend reacted by punching him after he heard the features on the car which he didn't get with his recently purchased SUV.

The other film is shot in an office. A colleague joyously congratulates the other on his new car. Soon, the joy changes to jealousy as he hears the features on the Octavia.  
 
The films were published on YouTube on 13 July and are currently on-air on television.
Source:
Campaign India

Related Articles

Just Published

6 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

7 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

12 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

12 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.