Marketing In-Depth
Nagesh Joshi
Nov 07, 2024

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

(Left-right): Škoda India brand director Petr Janeba with Škoda global CEO Klaus Zelmer, and Piyush Arora, MD, Volkswagen Group Sales India at Kylaq's launch. Image source: Skoda Auto India

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