Silvin takes the humour route to emphasise on the need of the right mix in additives

Watch the film conceptualised by DDB Mudra here

May 19, 2022 08:58:00 AM | Video | Campaign India Team

Silvin, a PVC (polyvinyl chloride) and CPVC (chlorinated polyvinyl chloride) additive brand, has rolled out a film for its All-in-One Super1Pack.
Conceptualised by DDB Mudra, the film takes the humour route to showcase how a right mix of PVC additives is needed in the manufacturing process. In the film, a team full of wicketkeepers is shown playing a game of cricket.  
Jagat Chokshi, director, Silvin, said, “The PVC/CPVC industry is highly dependent on self-compounding when it comes to additives that are crucial to manufacturing process. At Silvin, we achieve the right combination of additives through customisation and innovation, which is not only cost effective for our clients, but is also environment friendly.”
Pallavi Chakravarti, creative head – West, DDB Mudra, said, “We strongly believe that brands are built through engaging and effective story-telling – whether they be consumer-facing or industrial in nature. The Silvin campaign, created by our Ahmedabad office is a prime example of us realising that belief through a light-hearted execution that lands the product benefit sharply via a metaphor that is universally understood.”
The campaign is running across social media and digital platforms.
Creative agency: DDB Mudra Group
Creative: Pallavi Chakravarti, Kapil Ojha, Vinayak Dubey, Yashasvi Agrawal
Business: Anurag Tandon, Shekhar Pandey, Mahaveer Singhal, Deepika Paryani
Director: Vaibhav Kerlekar