DDB Mudra has announced the appointment of Pallavi Chakravarti as creative head of West India.
She moves from Taproot Dentsu where she was leading the creative function of the Mumbai office as executive creative director.
Rahul Mathew, CCO, DDB Mudra Group, said, “Over the last couple of years, we’ve been slowly gathering momentum as an organisation – number two at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia and our more recent performance at Kyoorius. And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients.”
Chakravarti added, “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do. I’m here because it felt like the right place to be. And I’m looking forward to the journey – there’s really nothing else to say, is there?”
In a career spanning 17 years, she has also worked with Saatchi & Saatchi, JWT and Grey.