ShopClues' pre-Diwali sale tackles 'Mahabharat' between family members

ShopClues has rolled out the ad campaign for its ongoing eight-day sale. Conceptualised by Enormous Brands, the films feature actor actor Gajraj Rao.

 

A film each shows Rao interact with his wife and son.  

Rajat Girdhar, head - marketing, ShopClues, said, “This year’s Diwali campaign of ‘Naya ye, naya wo. Iss Diwali, sab naya lo’is aimed at inviting consumers from all walks of life to indulge themselves in stress free shopping this festive season, with lakhs of products at very low price points, giving users a wide variety within their budget. Our goal is to remove the budget barrier between our consumers and their aspirations."

 

He added, "Gajraj Rao’s character in his upcoming movie reflects the actual target consumer for ShopClues who wants to live life freely and celebrate every moment of life. With this campaign, we want to let our consumers know that no matter what their shopping plans, ShopClues has them covered.”