Shopclues has rolled out a campaign for its on-going fifth anniversary sale. The campaign has been conceptualised by Enormous Brands and consists of a film.
The TVC, christened ‘punch paanch ka’, shows different characters from a dad, an office goer and a young mother, who are too busy to attend to people around them because they are engrossed in the sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “You’ll get such deals, that you’ll ask everyone else to wait”. The ad hammers home the great bargain quotient with the tagline, 'Mall wali quality, market wale prices'.
Harneet Singh, head of marketing, ShopClues, said, “We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. It has been a phenomenal half-decade for us and we couldn’t be happier as a team. With the TVC, we want to encourage more and more customers to make the best of all these deals and discounts that we have lined up to make ShopClues’ fifth birthday truly extraordinary.”
Ashish Khazanchi, managing partner, Enormous, said, “Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary. The film’s thought ‘Punch Panch Ka’ makes it a celebratory anthem for internal employees too.”
To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number five and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza.
Creative agency: Enormous Brands
Creative team: Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G
Account management: Ajay Verma, Rohit Kumar, Bharat Gupta
Planning: Poonam Raichura and Madhurima Das