Policybazaar urges working mothers to not give up their dreams

Policybazaar's latest brand film celebrates working mothers and the choices they make.

 

 

Conceptualised by Enormous Brands, the film shows the interaction of a first-time mother with her baby before the former is leaving on a work trip. The brand's aim is to build awareness around insurance being indispensable for working women as they look at jointly securing their family’s future.  

 

Samir Sethi, head - brand and marketing, PolicyBazaar.com, said, “In a modern-day household, women are equally important stakeholders, financially and otherwise. Hence, the need for them to have Term life insurance is extremely crucial. With this film, we have tried to get this fundamental message across with a story based on a socially relevant insight, which a lot of people are being able to relate with. The response to the campaign has been overwhelmingly positive, and motivating.”

 

 

CREDITS

 

Policybazaar marketing team: Sai Narayan, Samir Sethi, Ritika Chaudhary

Agency: Enormous Brands

Managing partner: Ashish Khazanchi

Creative team: Kashif Shakeel, Harsh Maheshwari, Khurram Haque, Prateek Suri

Account management: Shivi Verma

Production house: K Silent Productions

Director: Vibhu Puri

Executive producers: Riazat Khan and KC Pandey