Policybazaar's latest brand film celebrates working mothers and the choices they make.
Conceptualised by Enormous Brands, the film shows the interaction of a first-time mother with her baby before the former is leaving on a work trip. The brand's aim is to build awareness around insurance being indispensable for working women as they look at jointly securing their family’s future.
Samir Sethi, head - brand and marketing, PolicyBazaar.com, said, “In a modern-day household, women are equally important stakeholders, financially and otherwise. Hence, the need for them to have Term life insurance is extremely crucial. With this film, we have tried to get this fundamental message across with a story based on a socially relevant insight, which a lot of people are being able to relate with. The response to the campaign has been overwhelmingly positive, and motivating.”
Policybazaar marketing team: Sai Narayan, Samir Sethi, Ritika Chaudhary
Agency: Enormous Brands
Managing partner: Ashish Khazanchi
Creative team: Kashif Shakeel, Harsh Maheshwari, Khurram Haque, Prateek Suri
Account management: Shivi Verma
Production house: K Silent Productions
Director: Vibhu Puri
Executive producers: Riazat Khan and KC Pandey