Campaign India Team
Sep 11, 2019

Policybazaar urges working mothers to not give up their dreams

Watch the film conceptualised by Enormous Brands here

Policybazaar's latest brand film celebrates working mothers and the choices they make.
 
 
Conceptualised by Enormous Brands, the film shows the interaction of a first-time mother with her baby before the former is leaving on a work trip. The brand's aim is to build awareness around insurance being indispensable for working women as they look at jointly securing their family’s future.  
 
Samir Sethi, head - brand and marketing, PolicyBazaar.com, said, “In a modern-day household, women are equally important stakeholders, financially and otherwise. Hence, the need for them to have Term life insurance is extremely crucial. With this film, we have tried to get this fundamental message across with a story based on a socially relevant insight, which a lot of people are being able to relate with. The response to the campaign has been overwhelmingly positive, and motivating.”
 
 
CREDITS
 
Policybazaar marketing team: Sai Narayan, Samir Sethi, Ritika Chaudhary
Agency: Enormous Brands
Managing partner: Ashish Khazanchi
Creative team: Kashif Shakeel, Harsh Maheshwari, Khurram Haque, Prateek Suri
Account management: Shivi Verma
Production house: K Silent Productions
Director: Vibhu Puri
Executive producers: Riazat Khan and KC Pandey
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Abhishek Dutta to head Cartoon Network and Pogo in South Asia
Premium
Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions
Premium
2 hours ago

Publicis Q3 revenue falls 2.7% in shock decline ...

'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.

Premium
Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech
Premium
2 hours ago

Time's Up shares 'deep disappointment' in open ...

'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'

Premium
You can see why Oppo would delete these painfully bad ads
Premium
2 days ago

You can see why Oppo would delete these painfully ...

The question is why they were ever made, let alone posted, in the first place.