Campaign India Team
Sep 02, 2021

SBI Life asks people to level-up with its financial safeguards

Watch the film conceptualised by Mullen Lintas here

SBI Life has rolled out a campaign titled #TermInsuranceKaLevelUp, (the level-up of term insurance) to emphasise the need for being financially secure using SBI Life’s ‘eShield Next’ plan. Conceptualised by Mullen Lintas, the TVC features actor Vijay Verma. 
The film opens up with Verma narrating his life’s journey and changing responsibilities with every prominent level-up moment. Right from being a student, an office-going professional, buying a house and finally starting a family. The film conveys the need to level-up one’s term insurance and financial protection, to safeguard all the milestones in life. 
Ravindra Sharma, chief of brand, corporate communication and CSR, SBI Life, said, “The #TermInsuranceKaLevelUp film is an attempt to let consumers relive the ‘level-up’ moments of their life and subtly remind them of the intrinsic need to also ‘level-up’ their financial safeguards, as they achieve life’s prominent moments. With a deeper understanding of today’s consumers who believe in living-in-the-moment as they progress in life, we’ve been able to identify the need to prioritise financial safeguards as life goes along. The film subtly highlights the unique features of SBI Life’s eShield Next plan, which is designed to let consumer cherish life’s significant milestones, while providing customized options to ‘level-up’ one’s insurance coverage simultaneously.”
He added, “The ever so versatile Vijay Verma connects with audience across the board, by seamlessly fitting into life’s prominent scenarios. With Vijay’s wide appeal across the country and his ability to connect with audience, one instantly relates to the storyline, realising the need for ‘levelling-up’ of financial safeguards as life progresses. We humbly hope that the film helps consumers identify the need to have a future ready protection cover that ensures adequate insurance coverage as they level-up in life.”
Garima Khandelwal, chief creative officer, Mullen Lintas, said, “SBI Life’s eShield Next is an adaptable term insurance that enables customers level up their financial security to match with their life’s milestones. This resonates with the need of today’s individuals who place family goals at par with their own personal success. The narrative starring Vijay Verma traces a beautiful journey of a man reflecting on his material achievements and starting a family. These level ups would be challenging if not for the ease of adjusting the eShield Next plan to their new level of life, easing their journey onwards and upwards.
Campaign India