SBI Life has rolled out a campaign to showcase how the brand promises to make its consumer's dreams come true through its insurance claims.
Conceptualised by McCann, the film is narrated by a daughter talking about her father's journey and how he turned his dream into reality. She shares how people taught her father was selfish for following his passions. But the narrator shares that he was doing all this for her future. The film then showcases the father helping the daughter with a project when she was a child. It then cuts to the daughter on stage presenting an even bigger innovation. It ends with the daughter sharing that her father taught her that if you have a dream, aim to achieve it.
CREDITS:
Client: SBI Life
Agency: McCann
Production house: Conversation Films
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