Saavn, a music streaming app, has rolled out a film that features actor Ranbir Kapoor. It introduces a new tagline 'Don’t just download it. Live it.'
The film conceptualised in-house shows Kapoor driving a sports car. He reaches a point where he has to take a left or right turn. He says, 'Hero kahan jaa raha hai, kya farak padta hai. But kis soundtrack pe jaa raha hai, very important. Khudh ka raasta bana, apna sound track chun.' (It doesn't matter where the hero is going, but it's important to know which soundtrack he's listening to. Make your own route, and pick your own song too.) It then shows Kapoor burning some rubber through a 360-degree turn and making the Saavn logo through tyre marks. He then drives away, making his own path between the two roads.
This film will be rolled out across India, USA, UK, UAE and Australia. There will also be digital, OOH and radio legs.
Directors (film): Teddy Stern, Sneha Mehta
Writer: Vasan Bala, Teddy Stern, Sneha Mehta
Production house: Odd Machine
Producer: Elizabeth Collins
DOP: Seth Henrikson