Rungta Steel unveils new TVC featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor

Rungta Steel, one of India’s leading steel and integrated TMT bar manufacturers, has unveiled its latest television commercial featuring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor. Launched in New Delhi on December 12, the film brings together three of Bollywood’s most recognisable faces to communicate the brand’s focus on durability, reliability and long-lasting strength in home construction.

The TVC is set within a lively household environment and opens with a scene of controlled chaos, where everyday activities escalate into moments of visual and narrative humour. As the energy inside the home intensifies, furniture, fixtures and objects appear on the verge of giving way. Amid this playful disorder, the film draws attention to a single element that remains unaffected, reinforcing the idea that while daily life may be unpredictable, a strong foundation should always remain constant.

Within the narrative, Kapoor’s energetic presence creates ripples across the household, while Bhatt responds with urgency, attempting to restore balance. Khan plays the composed centre of the scene, anchoring the action as events unfold around him. Despite counters shaking and chimneys trembling, the structural pillar at the heart of the home remains unmoved. This visual device serves as a metaphor for the performance of Rungta Steel TMT Bars, positioned as dependable even under pressure.

The enduring pillar in the film reflects the real-world application of Rungta Steel TMT Bars, which are engineered to maintain stability when subjected to stress. The commercial uses humour and star-led storytelling to subtly emphasise the importance of selecting materials that can withstand both everyday wear and unexpected challenges, without overtly shifting away from its entertainment-driven format.

Rungta Steel TMT Bars are produced using advanced metallurgical processes and modern manufacturing technology. According to the company, these processes result in enhanced strength, consistent quality and superior load-bearing capacity. The bars are designed with improved ductility, enabling structures to absorb stress while retaining structural integrity. This combination of strength and flexibility is positioned as critical for long-term safety and performance in residential and commercial buildings.

The TVC aligns with Rungta Steel’s broader brand narrative around building homes that remain secure across generations. By focusing on a single, unshakeable pillar within a dynamic household setting, the film communicates the idea that while lifestyles, families and circumstances evolve, the strength of a home’s foundation should remain ‘ekdum solid’.

Commenting on the launch, Arvind Kumar, joint vice president – sales and marketing (TMT, wire rod and cement), Rungta Mines Ltd, said, “Through this TVC, we wanted to show that while everyday life can be unpredictable and full of unexpected moments, the one thing that should never be in doubt is the strength and reliability of your home. With Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor bringing this idea to life so effortlessly, the message becomes even more relatable. Rungta Steel TMT Bars are engineered to deliver exceptional durability and safety, ensuring that every structure built with them stands firm for generations. This campaign affirms our commitment to providing ‘ekdum solid’ strength to homes across India.”

The campaign uses familiar faces and accessible storytelling to connect with homeowners and decision-makers, reinforcing the functional benefits of Rungta Steel’s products through an emotional and culturally resonant lens. By blending celebrity appeal with a construction-led message, the TVC aims to maintain relevance among audiences while keeping the focus firmly on product performance and trust.