Campaign India Team
Sep 09, 2021

Rupeek’s easy gold loans give Manoj Bajpayee, Priyamani their pride back

Watch the campaign conceptualised by The Womb here

Fintech brand, Rupeek, has unveiled its maiden brand campaign starring actors Manoj Bajpayee and Priyamani. The film aims to showcase the brand’s technology-led, hassle-free doorstep gold loan offering at low interest rates. The campaign, conceptualised by The Womb, looks to inspire the common man and woman to take pride in using their gold to access credit in a safe and tension-free manner. 
 
Shalabh Atray, senior vice president – marketing and digital, Rupeek, said, “With the majority of India’s population having no access to formal credit, there is a huge potential for asset-backed lending such as online gold loans. I am happy and excited to have both Manoj and Priyamani onboard for our campaign and convey Rupeek's vision to Indian households. We believe that it’s the right time for the narrative of gold loans in India to evolve and align with aspirations of the evolving Indian.”
Source:
Campaign India

Related Articles

Just Published

44 minutes ago

Nespresso picks Leo for creative account

McCann Worldgroup has worked with the brand for two decades.

50 minutes ago

APAC Power List 2025: The region's most powerful ...

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

22 hours ago

‘Social media has become a visual pollution; we ...

Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, Goafest and trends in the industry.

1 day ago

Why the next CMO might be an AI agent

The future of marketing is not about AI replacing humans—it is about AI empowering humans to do more, faster, and with greater precision, says Zigment CEO.