Campaign India Team
Mar 10, 2016

Raymond gets 'craft to meet science' for 'Made to measure'

Watch the ad film conceptualised by Famous Innovations here

Raymond has rolled out a film to show that it caters to the entire wardrobe through its 'made to measure' category. The ad film has been conceptualised by Famous Innovations.
The film opens with a suited man exchanging glances with a tailor. The tailor seems to notice something wrong. With one gesture of the tailor, the man suddenly starts floating mid-air. The tailor moves his hands around like a magician, and the clothes of the other man are dissected into several parts. The tailor then begins working on each detail in an aim to get perfection. He works on each part of the attire and gets the man ready, in a 'made to measure' wardrobe. The tailor does the stitching by himself, rather than using scissors or other tools. The film ends with a super that reads 'craft meets science', followed by another one that reads, 'Now for your entire wardrobe'. 
The film went on-air on television in the last week of February.
Client: Raymond
Agency: Famous Innovations
Director (film): Ravi Udhyawar 
Campaign India

Related Articles

Just Published

8 hours ago

Diego Maradona: a tribute to one of Argentina’s ...

Maradona was not just a football legend but also a master at creative copywriting, says the author

8 hours ago

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions

9 hours ago

Dissecting DDB Mudra Group's winning mentality with ...

The CEO and MD of DDB Mudra Group explains the agency's approach to new business wins, the opportunity 2020 throws up for diversity, and more...

20 hours ago

Havas Group launches initiative to foster gender ...

Creates team that will meet bi-monthly to recognise and celebrate the work that women leaders are doing across the group