Campaign India Team
Mar 10, 2016

Raymond gets 'craft to meet science' for 'Made to measure'

Watch the ad film conceptualised by Famous Innovations here

Raymond has rolled out a film to show that it caters to the entire wardrobe through its 'made to measure' category. The ad film has been conceptualised by Famous Innovations.
The film opens with a suited man exchanging glances with a tailor. The tailor seems to notice something wrong. With one gesture of the tailor, the man suddenly starts floating mid-air. The tailor moves his hands around like a magician, and the clothes of the other man are dissected into several parts. The tailor then begins working on each detail in an aim to get perfection. He works on each part of the attire and gets the man ready, in a 'made to measure' wardrobe. The tailor does the stitching by himself, rather than using scissors or other tools. The film ends with a super that reads 'craft meets science', followed by another one that reads, 'Now for your entire wardrobe'. 
The film went on-air on television in the last week of February.
Client: Raymond
Agency: Famous Innovations
Director (film): Ravi Udhyawar 
Campaign India

Related Articles

Just Published

'Constitution of advertising' applies only to 'ad men', apparently
1 hour ago

'Constitution of advertising' applies only to 'ad ...

Chimp&z drafted a set of rights for "a new generation of advertising professionals". Only one problem.

Ajay Gupte takes over as CEO as Kartik Sharma exits Wavemaker
Amazon gets cold shoulder in India: What does this spell for its future?
2 hours ago

Amazon gets cold shoulder in India: What does this ...

Amazon has faced a surprisingly icy reception to its fresh India investment. DAN's Ashish Bhasin and Mediacom's Josh Gallagher weigh in on the ecommerce giant's future in the market.

'Finding that balance between speed-to-market and getting it right': Eileen R Lynch
20 hours ago

'Finding that balance between speed-to-market and ...

The global CMO of Refinitiv speaks about what inspires her, the importance of holding on to the attribute of trust and the must-dos in a rebranding exercise