Raymond gets 'craft to meet science' for 'Made to measure'

Raymond has rolled out a film to show that it caters to the entire wardrobe through its 'made to measure' category. The ad film has been conceptualised by Famous Innovations.

 

The film opens with a suited man exchanging glances with a tailor. The tailor seems to notice something wrong. With one gesture of the tailor, the man suddenly starts floating mid-air. The tailor moves his hands around like a magician, and the clothes of the other man are dissected into several parts. The tailor then begins working on each detail in an aim to get perfection. He works on each part of the attire and gets the man ready, in a 'made to measure' wardrobe. The tailor does the stitching by himself, rather than using scissors or other tools. The film ends with a super that reads 'craft meets science', followed by another one that reads, 'Now for your entire wardrobe'. 

 

The film went on-air on television in the last week of February.

 

Credits:

 

Client: Raymond

Agency: Famous Innovations

Director (film): Ravi Udhyawar