Campaign India Team
Nov 04, 2014

Raymond brings fine fabrics to life

Watch the ad film conceptualised by Famous Innovations here

Raymond has rolled out two ad films conceptualised by Famous Innovations. The films are part of an eight-film campaign, the rest of which will be released in the future. The films went on air on 27 October.
 
Both films are for the brand’s fine fabrics. 
 
One film, titled 'Colours of Wool', uses multi-coloured sheep to showcase the various colours Raymond fabrics have to offer. The film begins with a solitary white sheep standing in the middle of a field. It is soon joined by sheep of all colours, creating a visual symphony. The film ends with the words ‘Suiting fabrics in over 2000 shades’.
 

The other film, 'Flying Dandelion', follows the journey of a dandelion as it goes from being part of a stem to flying through a city and finally resting on Raymond fabric. The words 'Made from the world’s rarest cottons and yarns' underscore the message. 
 
Both films end with the classic Raymond tune.
 
Raj Kamble, founder and CCO, Famous Innovations, said, “Our aim with the films was to present the simplest product benefit in the most innovative way. On paper the ideas sounded almost too simplistic and crazy, but we are glad we went ahead with them, because they portray the intended message beautifully.”
 
Ritesh Ghosal, CMO, Raymond Lifestyle, added, “We are very pleased with the outcome of our brief to Famous team. The campaign breaks fresh ground in advertising not just for brand Raymond but in the Indian fashion industry.”
 
Credits
 
Client: Raymond
Creative agency: Famous Innovations
Creative team: Raj Kamble, Ajmal Mohamad, Hayden Scott and Wayne Fernandes. 
Account management: Arjun Sen and Shweta Goud 
Agency producer: Khushnaaz Jamshedji
Production house: RUfilms 
Director: Ravi Udyawar
Executive producer: Kalpana Udyawar
 
Source:
Campaign India

Related Articles

Just Published

Premium
Havas Group acquires Langoor
Premium
1 hour ago

Havas Group acquires Langoor

The 170-member digital agency will be rebranded as Langoor Havas

Premium
When the furniture becomes the bridegroom
Premium
17 hours ago

When the furniture becomes the bridegroom

Watch the films conceptualised by The Co Integrated here

Premium
Advertisers are drowning in data, Kantar study says
Premium
19 hours ago

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

Premium
Ranbir Kapoor turns oppo-rtunist with Badshah and Katrina Kaif
Premium
21 hours ago

Ranbir Kapoor turns oppo-rtunist with Badshah and ...

Watch the film conceptualised by Contract India here