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Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.
Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.