Vegan beauty and personal care brand, Plum, has launched a campaign titled #PimpleCare featuring its brand ambassador actor Rashmika Mandanna. Conceptualised by Famous Innovations, the film nudges people to update their skincare regime to tackle modern day problems that cause pimples.
In the film, Mandanna is seen as a girl who struggles with modern-day issues like sleep deprivation, work-life balance, and exposure of her skin to increasing pollution. She names each pimple with each of these factors that lead to them. She finally encounters Plum’s Green Tea Face Wash, which takes care of her skin and helps her manage pimples.
Shivani Behl, chief marketing officer, Plum, said, “We're thrilled to announce our first brand campaign with Rashmika Mandanna, as she joins the Plum family. Further, this film is closer to our hearts as it marks the cameo debut of Plum’s Founder Shankar Prasad in the role of a not-so-cool boss. This campaign #PimpleCareUpdated features our best selling Green Tea Face Wash offering an updated solution to modern problems faced by millions of women today. With Rashmika’s confidence, authenticity, and strong connection with the audience, we envision the Plum message of modern, effective care reaching every household across the country.”
Anvesha Sinha, account director, Famous Innovations, said, “Everything’s changed today. The way we work, the way we entertain ourselves, the way we interact with others. And while we’re swinging for the fences in our modern lives, it’s funny how something as small as a pimple makes us go back to old and traditional remedies. That’s what we wanted to convey in a dramatic yet fun, relatable manner. Whether it’s a pimple because of excessive screen-time stress thanks to late-night binge watching or one that’s from round-the-clock work stress, pimple care is now updated. Just like everything around us.”