7 months ago| video
Watch the film conceptualised by What's Your Problem here
Nov 22, 2021 04:21:00 AM | Video | Campaign India Team Share -
Tata AIG General Insurance, has rolled out a campaign titled, ‘Trusted Naam, Fantastic Kaam’ (Trusted name, fantastic work).
The campaign features the brand's brand ambassador Ranbir Kapoor and is conceptualised by What’s Your Problem, a Wondrlab company. The film aims to showcase how consumers are fatigued to read the terms and conditions attached to any financial policy.
It starts with Kapoor training for his next film, in a cold ambience. His assistant probes the question about what would happen if he got sick with this type of preparation. Kapoor replies, that even though Tata AIG is a trusted general insurance brand, it is constantly putting up more policies and contains a hassle-free onboarding process for health insurance.
Amit Akali, co-founder and chief creative officer, Wondrlab, said, “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realised that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘Sirf trusted naam nahin, fantastic kaam bhi' We realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Kapoor. There were no plans to get a celebrity on board initially, but we all realised this was a perfect fit. Kapoor's ethos and the brand’s ethos were the same."
Parag Ved, president, consumer business, Tata AIG General Insurance, said, “Our focus has always been to be transparent and create awareness about the various aspects consumers should consider while signing up for insurance. The current campaign does just that, put consumers first and educate them."
The campaign will be rolled out on TV and digital, including influencer marketing.