We are very averse to using the fear route to get the message across: Tata AIG's Riaan Rodrigues on the Ranbir Kapoor-Rohit Shetty collab

Amit Akali, co-founder and chief creative officer, Wondrlab, and Riaan Rodrigues, senior vice president – digital business and marketing at Tata AIG, speak with Campaign India about the genesis of the campaign, and more