Rungta Steel has rolled out a campaign featuring actors and real life couple Alia Bhatt and Ranbir Kapoor, to highlight its TMT Bar features.
Conceptualised by Yellow Beetle, the film showcases Bhatt covering Kapoor's eyes and later revealing a blueprint of their new home placed on the table. Kapoor presents Bhatt with a Rungta Steel TMT bar and tells her how it will add a solid foundation to their new home.
A Rungta Mines spokesperson, said, “We are pleased to work with Alia and Ranbir since their foundation aligns with our product, which is powerful, reliable, and long-lasting. Our goal is to grow our steel production capacity, and we anticipate that the new campaign will assist us in doing so. We need the help of our channel partners as well to maximise the impact of our expansion plan and to boost sales even more. To assist our efforts, Rungta Steel has developed 360-degree branding initiatives to widen its horizons in new markets. We want to be present across all of India's markets very soon.”