Spinny has released another film as part of its ‘Go Far’ campaign. Conceptualised by the brand’s in-house team, this one features PV Sindhu and showcases the spirit of celebrations in India and how Indians keep traditions alive. It aims to highlight the little moments that make getting together extra special.
The film begins with Sindhu and her family taking a road trip to her heritage home. They, along with their relatives, do typical things that families do together when they’re on a long journey. It starts with chaos, a lot of selfies and a lot of talking and food munching. As they reach their destination in a Spinny car, Sindhu is seen playing badminton with one of her relatives in the rain.
The previous film from the campaign featured Sachin Tendulkar and his first car recreated by Spinny.
Niraj Singh, founder and CEO, Spinny, said, “Go Far, to come together is about how celebrations can bring people even closer. Especially since it might be the first time since the pandemic that people are celebrating a little uninhibitedly. This film with PV Sindhu is a true expression of how in spite of our busy lives, it’s during this time of the year, that everyone makes an extra effort to come together. This season is even more special and we’re humbled that Spinny is playing a part in many such moments.”
He added, “At Spinny, we go far, we go that extra mile for each customer. A car is a special purchase for a home and our endeavour is to make it extra special for each of our customers.”