Sachin Tendulkar gets Spinny to take a family on their happiest ride
Watch the film conceptualised by Spring Marketing here
Mar 14, 2022 02:03:00 PM | Video | Campaign India Team
Used car platform Spinny, has launched a campaign titled ‘Khushiyon Ki Long Drive’ (the long drive of happiness) to showcase the brand’s vision of turning the car buying and ownership journey into a delightful experience. Conceptualised by Spring Marketing, the campaign features the brand’s ambassador Sachin Tendulkar, who narrates the story of a family that is planning on buying a car.
The film tells the story through the eyes of Tendulkar. It starts with the husband getting an increment and asking his wife and daughter if they should by a car. The wife agrees and the overjoyed daughter gives her father a hug. From then on, the couple is seen looking at options on the Spinny website, with regards to budget and research. The couple gets different views from people and extended family on how to go about with the process, colour of the car, etc. After this, the couple reaches the test-drive stage arranged by Spinny and check out different cars, before they finalise the one. The daughter excitedly calls her parents, while the carrier brings home the car which is now forever theirs. Towards the end, Tendulkar states how Spinny knows the importance of a car in one’s lives and makes sure to deliver the best, by going through inspections and checks, along with a warranty for its users.
Suvid Bajaj, head of marketing, Spinny, said, “We are happy to launch Spinny’s first marketing campaign ‘Khushiyon Ki Long Drive’. Sachin is our strategic investor as well and he was fully involved with our idea. It was lovely to see him interacting with the entire team, especially the children at the sets. His appeal across demographics was lovely to see. The idea of our campaign is to strike a chord with the young buyers and their life journeys. Through this campaign, we wanted to highlight the joyous story of millions of buyers, who work hard, save bit by bit and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a film with PV Sindhu will be released as part of this campaign as well. Sindhu is deeply involved with Spinny as she started out as our customer and now of course a captain of Squad Spinny.”
Arun Iyer, CCO, Spring marketing, said, “A strong focus on unmatched customer experience is at the heart of Spinny’s success so far. Naturally, we wanted the campaign to revolve around the Spinny customer. Buying their first car is one of the most exciting journeys for a family. We have attempted to weave a relatable story of a family starting their aspirational journey with their first car, while also informing our viewers why Spinny is the best destination for a used car purchase. Having Sachin Tendulkar narrate the film brought a feeling of trust and reassurance to it, and we hope that our viewers love our campaign as much as we do."
The campaign will be rolled out on TV, digital and Spinny’s social media platforms, including YouTube.