Campaign India Team
Oct 01, 2021

PNB MetLife and PV Sindhu prepare for high hopes

Watch the films conceptualised by L&K Saatchi & Saatchi here

PNB MetLife has launched a campaign titled ‘Karo Bade Sapno Ki Tayyari’ (make preparations for bigger dreams), urging people to focus on their big dreams and aspirations. Conceptualised by L&K Saatchi & Saatchi, the campaign aims to position the brand as the offeror of products and services that guarantee people the financial security of their loved ones, while also securing their own life goals.
 
The campaign comprises three films, focusing on the brand's savings, education and retirement plans. In one film, a mother and daughter are seen engaging in a dialogue over her future education goals. While the daughter is happy discussing her routine with her friend in Hindi, her mother repeats the same dialogue in English to indicate that she’s preparing her for future education prospects in an international college. In another film, a man is shown practicing his vocal chords in front of a mirror. On being observed by his wife, he tells how he’s practising to call her in a louder voice, once they move into a bigger home. The last film features a senior citizen explaining his rowing practice to his wife, since he’s preparing for their holiday not at a local, but at an international destination.
 
Sindhu is seen highlighting each of the benefits offered by the brand, at the end of the films. 
 
 
Charles Victor, executive director, L&K Saatchi & Saatchi, said,  “If ever there was a time to live big and not postpone the things we want to do, it’s in today’s VUCA world. And consumers today are looking for financial partners that not only enable them to achieve their personal goals but also allow them to make bolder decisions. PNB MetLife decided to answer that need, urging consumers to dream bigger and work towards those dreams today. On the execution, this campaign is a continuation of a series of films we’ve been doing for a couple of years now that are a humorous respite in an otherwise serious category.”
 
The campaign will be rolled out across regional GEC channels across North East, print, digital, OTT and financial websites, outdoors and radio channels.
 
CREDITS:
Client: PNB Metlife
Team: Nipun Kaushal, Amit Sinha, Kanchan Phookan
Agency: L&K Saatchi & Saatchi
Executive director: Charles Victor
Creative: Smita Misra, Anand Vyas
Account management: Shailendra Shyamsukha, Bradon D’Souza, Arnav Javeri
Planning: Snehasis Bose, Namit Prasad
Production house: Prodigious / Content Factory
Director: Ashish Biswas
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

1 day ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 day ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

1 day ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.