Bank Of Baroda gets late Satish Kaushik to direct PV Sindhu and K Srikanth

V G Senthilkumar, deputy general manager – head (marketing and branding), Bank of Baroda, said, “It was a privilege to collaborate with such accomplished individuals such as late veteran actor Satish Kaushik, PV Sindhu, and K Srikanth for our TV commercial. Our BOB World app seeks to make people's lives easier by providing them with a state-of-the-art digital banking experience where they can conduct over 300 plus services, including opening a B3 digital only savings account, applying for digital loans, investing, paying bills, mobile/ DTH recharges, and shopping. BOB World is a one-stop solution for all these banking needs, which we wanted to convey to customers. Auburn Digital Solutions effectively brought out the Bank’s objective in this TV commercial."

Ashish Tripathi, MD and co-founder, Auburn Digital Solutions said, “It is always a joy to be collaborating with Bank of Baroda, and this TV Commercial is simply another example of how well we have worked together over the years. Working with Late Shri Satish Kaushik Ji was a tremendously rewarding experience that demonstrated the Bank's dedication to creativity. The Bank’s brand endorsers PV Sindhu and K Srikanth’s presence in the ad have been highly impactful. The shooting itself was a once-in-a-lifetime experience since we saw Late Shri Satish Kaushik Ji display his flexibility while PV Sindhu and K Srikanth enthusiastically matched his vivacious personality. These noteworthy people represent the brand's basic principles of reliability, resilience, and honesty.”