Campaign India Team
May 20, 2016

Pick of the Week: The Sound of Violence

View the case video from TBWA Istanbul here

 
‘We are the women’ was the title of the song recorded by prominent singers from Turkey recently.
 
The song speaks about domestic violence, which creators TBWA Istanbul say affects two in three women in the country.
 
The lyrics of the song weren’t the only message sent out to 500 politicians, reporters and opinion leaders. The way it was delivered was critical.
 
It was recorded on the X-Ray films of women who had suffered domestic violence.
 
 
Source:
Campaign India

Related Articles

Just Published

49 minutes ago

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.

2 hours ago

AI gets personal, but can it get it right?

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.

4 hours ago

When the paperwork hurts more than the pain

Policybazaar’s new six-film campaign takes insurance beyond claims—into the emotional chaos where empathy trumps efficiency.

4 hours ago

When AI thinks fast, creatives must think deep: ...

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to algorithms. Cultural insight still needs human hands.