‘We are the women’ was the title of the song recorded by prominent singers from Turkey recently.
The song speaks about domestic violence, which creators TBWA Istanbul say affects two in three women in the country.
The lyrics of the song weren’t the only message sent out to 500 politicians, reporters and opinion leaders. The way it was delivered was critical.
It was recorded on the X-Ray films of women who had suffered domestic violence.
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Watch the film conceptualised by Grey Group here