The Work
Campaign India Team
Mar 15, 2018

Phone Pe leaves papa with few excuses to step out

Watch the film conceptualised by Lowe Lintas Bengaluru here

Dads are often looking for excuses to step out of the house. Phone Pe uses this insight effectively in its latest 55-second film to highlight the advantages of the utility app.
 
CREDITS:
 
Client: Phone Pe
Agency: Lowe Lintas
Creative team: Rajesh Ramaswamy, Ujjwal Kabra and Kishore Mohandas
Account management team: Hari Krishnan, Anand Narayan, Sudhir Nayak 
Planning team: Kunal Joshi, Dhanya Raj
Director: Vinil Mathew
Executive producer: Swadha Kulkarni
Production house: Breathless Films
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Kia's Sonet embarks on a journey of uncharted thrill

1 Kia's Sonet embarks on a journey of uncharted thrill

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Ranveer Singh along with a porn star addresses men's sexual health concerns for Bold Care

3 Ranveer Singh along with a porn star addresses men's sexual health concerns for Bold Care

Birla Opus' feel-good animated film paints a new brand message

4 Birla Opus' feel-good animated film paints a new brand message

Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling

5 Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling

Gray is the new gold

6 Gray is the new gold

CaratLane’s #WearYourWins celebrates small triumphs with big impact

7 CaratLane’s #WearYourWins celebrates small triumphs with big impact

Fevikwik helps an old scrap dealer get some swag

8 Fevikwik helps an old scrap dealer get some swag

Birla Estates teams up with Vicky Kaushal to demystify real estate

9 Birla Estates teams up with Vicky Kaushal to demystify real estate

Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

10 Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

Related Articles

PhonePe celebrates innovators and silences sceptics
Advertising
Sep 12, 2023
Campaign India Team

PhonePe celebrates innovators and silences sceptics

PhonePe Motor Insurance ensures elimination of the unnecessary
The Work
Apr 26, 2023
Campaign India Team

PhonePe Motor Insurance ensures elimination of the ...

Lodestar retains PhonePe's integrated media duties
Advertising
Apr 13, 2023
Campaign India Team

Lodestar retains PhonePe's integrated media duties

PhonePe gives customers a wake-up call to safeguard their privacy
The Work
Jun 23, 2023
Campaign India Team

PhonePe gives customers a wake-up call to safeguard ...

Just Published

APAC experts react to first day of DOJ and Google trial
Advertising
12 hours ago
Shawn Lim

APAC experts react to first day of DOJ and Google trial

Google's “trifecta” of monopolies has crippled the open web, the US Department of Justice charged in a Virginia court. As the landmark antitrust trial begins, APAC experts weigh in on the implications for the region.

PHD appoints Eileen Ooi as APAC CEO
Media
13 hours ago
Nikita Mishra

PHD appoints Eileen Ooi as APAC CEO

EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.

From barter to bots: Marketing's evolution in the digital age
Advertising
13 hours ago
Kimmy Babbar

From barter to bots: Marketing's evolution in the ...

From print ads to AI, JCBL Group’s corporate communication head explains how marketing has evolved into a dynamic, consumer-driven experience that demands innovation.

Moves and wins roundup: Week of 9 September
Advertising
17 hours ago
Campaign India Team

Moves and wins roundup: Week of 9 September

Havas Worldwide India, Asymmetrique, Magnifi, Cactus Communications, and more in our weekly round-up of people moves and account wins.