Lodestar has retained its integrated media duties for PhonePe.
As per the mandate, the agency aims to develop campaigns and reach out to new target audiences.
The agency has been handling the brand for three consecutive years. For this year, no multi-agency pitch was conducted and the account will be held by Lodestar’s Bengaluru office.
Ramesh Srinivasan, director and head - brand marketing, PhonePe, said, “Over the last two years, Lodestar has been a great media partner for us, and it gives us immense pleasure to continue our partnership. We aim to leverage the IPG group’s expertise to further our growth ambitions on the marketing side as we expand our footprint from payments and financial services to shopping and wealth management as well. Looking forward to a successful partnership for both organizations this coming year."
Hema Malik, chief investment officer, Mediabrands India, said, “We appreciate PhonePe’s continued trust in us as their business partners and are committed to providing innovative media partnerships that will help them achieve their business goals. We look forward to continuing our successful collaboration with PhonePe and contributing to their growth and success in the fintech industry."
Aditi Mishra, CEO, Lodestar UM, said, "We are thrilled to continue our association with PhonePe and support their growth trajectory. Our team is committed to delivering innovative and effective media campaigns that will help PhonePe consolidate its position as a leader in the fintech space. We look forward to driving the brand's success and achieving our shared goals together."