PhonePe has launched a campaign titled ‘insurance your way’ to focus on motor insurance without any unwanted calls or unnecessary add-ons. The 20-25 seconder films aim to educate customers on buying hassle-free motor insurance with the help of trusted insurers.
Each film draws parallels from everyday life analogies - where consumers are troubled by unwanted calls, pre-attached add-ons, limited options. They begin with the protagonist executing his/her plans the way they want. However, while the plan is in action, they’re interrupted by additional things that they never asked for. These turn out to be a put-off for them.
Ramesh Srinivasan, head of brand marketing, PhonePe, said, “Insurance has been typically sold to customers instead of being purchased by them. That’s at the heart of the consumer challenge our insurance product aims to address. Insurance buying should be a hassle-free experience, free from misinformation and anxiety of unwanted calls. That’s what we highlight with our latest marketing campaign for motor insurance and we have built an integrated marketing campaign across TV, OTT, digital, social and other media to convey this message to the audience. With Insurance on PhonePe, consumers can choose add-ons they need and never get bothered by unwanted calls. That’s our promise and this campaign captures the essence of that promise.”
The campaign will run across TV, OTT, and digital.
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