PhonePe celebrates innovators and silences sceptics

PhonePe has rolled out a campaign #MaanNaMushkilBharnaAasaan (not easy to believe, but easy to pay) to spotlight its monthly health insurance offerings in a humorous tone.

 

The films dial-up satire and irony, tap into society's scepticism when established beliefs are questioned by groundbreaking discoveries or inventions. It illustrates the initial ridicule faced by luminaries such as Newton, Darwin, and the Wright Brothers when they unveiled their revolutionary insights. The film simultaneously portrays the protagonist, Jignesh, asserting that annual health insurance payments can now seamlessly transition to a convenient monthly format.

 

The films are on air on television during the Asia Cup and on digital.