Atifa Silk
Jul 23, 2015

Partner Content: ‘Brands are particularly interested in how they can use tech to engage and provide better service'

Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer

Campaign caught up with Steven Chang, corporate vice-president of Tencent, on the sidelines of the Cannes Lions International Festival of Creativity 2015.

Chang notes in this video interview how selling a car on the internet isn’t about doing just that. It can also be about supporting the sale with providing the consumer with a financial investment option, he points out.

View the video for more.

(Partner content.)

Campaign India

Related Articles

Just Published

6 hours ago

Mondelez hires MediaMonks and Publicis Groupe for ...

The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content.

6 hours ago

Huffpost India shuts operations

Announcement comes on the back of a recent deal between Buzzfeed and Huffpost globally which didn't include India

8 hours ago

Ministry of Electronics and Information Technology ...

The apps threaten 'sovereignty and integrity of India, defence of India, security of state and public order'

11 hours ago

ASCI introduces guidelines for real-money online gaming

Looks to make real-money gaming safer by making advertising more responsible